What is an SEO audit and what should it include?
A real SEO audit checks Google indexing, load speed, technical site structure, content compared against your direct competitors, and the state of your local profiles — and should hand you a list prioritized by impact, not a generic hundred-point PDF with no context on your business.
Why most free audits don't help much
Many automated tools generate a report with dozens of technical "errors" that in practice have minimal impact, mixed together with no priority alongside the two or three problems actually holding your rankings back. Without that human filter, it's easy to spend weeks fixing minor details while the real problem stays untouched.
What we check in a real audit
Indexing: does Google actually have your site?
The most basic starting point, and the most overlooked: verifying how many of your pages are actually indexed, not just submitted in the sitemap. It's common to find sites with dozens of pages "submitted" but zero indexed — invisible until someone checks directly.
Speed and real technical experience
Actual load time on mobile, not just the desktop view from an office with good wifi. Google prioritizes fast sites, and most local business traffic arrives from mobile.
Content against your real competitors
Having content isn't enough — it has to be compared directly against what's already ranking for the same searches. If your competitor answers a question with more depth or specificity, that's the page that wins.
Local profiles and trust signals
Complete, active Google Business Profile, reviews, consistent name/address/phone across directories. For local businesses, this signal carries as much weight as the site itself.
Internal link architecture
How your pages connect to each other. A site with "orphan" pages (no internal links pointing there) tells Google that page matters less, no matter how good the content is.
The most common problems we find on Guadalajara sites
- Pages submitted in the sitemap but never confirmed indexed in Search Console.
- Domain changes (www vs. non-www, http vs. https) without consistent redirects, confusing Google about which version is real.
- Generic content that doesn't compete in depth with what already ranks for the same searches.
- Incomplete or inactive Google Business Profile, despite a well-built site.
A well-done audit doesn't end at a report — it ends at a clear list of what to do first.
If your site is an online store, several of these findings work differently — check SEO for e-commerce and online stores.
Want to know exactly where your site stands today? Request your audit or check the full detail of our SEO service.